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Minnesota Interactive Marketing Association Announces MIMA Summit, October 1, 2008 in Minneapolis

Keynote Presenters include Rebecca Lieb, editorial consultant for ClickZ; Ze Frank, online performance artist

MINNEAPOLIS, July 31 /PRNewswire/ -- The Minnesota Interactive Marketing Association (MIMA), will host its seventh annual Summit (http://www.mimasummit.org/registration.php), Sponsored by Larkin Hoffman Attorneys, on October 1, 2008 at The Depot, Minneapolis. This year's Summit is all about the FEED -- the information flow that users and marketers are feeding into and feeding off of via microblogs, forums and social networks.

Celebrating its 10th anniversary as one of the largest interactive marketing associations in the nation, MIMA's annual Summit has become the industry's premier interactive marketing event. Attracting more than 500 industry professionals, the MIMA Summit offers a full day of presentations form top interactive marketers, networking opportunities and smart discussion on the latest trends and topics on the interactive marketing scene.

In conjunction with the MIMA Summit, MIMA is pleased to announce the launch of the MIMA MediaRoom (http://www.mimasummit.org/registration.php). Sponsored by PRNewswire, the MIMA MediaRoom includes a complete press kit for MIMA Summit 2008, including event details, reasons for media to attend, and links to additional resources for generating content and scheduling interviews with Summit speakers.

This year's MIMA Summit line-up includes keynote presentations from:

-- Rebecca Lieb (http://rebeccalieb.com/), editorial consultant to the ClickZ Network, will present a morning keynote address on, "The Decline of Advertising & the Creative Renaissance."

-- Ze Frank (http://www.leighbureau.com/speaker.asp?id=333), online performance artist, composer, humorist and public speaker will present an afternoon keynote address on, "Creative Conversations."

-- Rhett McLaughlin and Link Neal (Rhett & Link) (http://rhettandlink.com/), online performers/parody music video kings, have been commissioned to write a song for the Summit, which they will perform live during the Summit's happy hour.

Additionally, the day will feature morning and afternoon breakout sessions with national presenters:

-- Leah Buley, experience designer, Adaptive Path (San Francisco, Calif.) will present, "How to be a UX Team of One."

-- Jason Carmel, senior optimization manager, ZAAZ (Seattle, Wash.) will present, "Usability and Analytics."

-- Greg Crockart, vice president client services, Buongiorno Marketing Services Inc. (Los Gatos, Calif.), will participate in, "Mobile Panel: What's Now and Next."

-- Brent Dusing, chief executive officer and co-founder, Cellfire (San Jose, Calif.), will participate in, "Mobile Panel: What's Now and Next."

-- Campbell Foster, industry marketing manager for the Google Content Network and Ad Exchange will present, "Ad networks: Can't we all just get along?"

-- Brian Kalma, marketing director, ZAPPOS.COM (Henderson, Nev.), will present, "The New Customer Service Model."

-- Kevin Lee, co-founder and executive chairman, Didit (New York, N.Y.), will present, "Search Ecosystem."

-- Valeria Maltoni, director, marketing communications, SunGard Availability Services, (Wayne, Pa.), will present, "Corporate Blogger: Devil or Angel?"

-- Sona Merhing, founder and executive director, Caring (Eagan, Minn.), will present, "Non-Profit interactive Case Study."

-- Mitch Oscar, executive vice president, Televisual Applications, MPG, a division of Havas Global Marketing (Croton Falls, N.Y.), will present, "Tuning in to iTV."

-- James Quinn, shareholder, Larkin Hoffman Attorneys (Minneapolis, Minn.), will present, "Legal Issues in Interactive Marketing."

-- Jamie Schissler, strategy director, Avenue A | Razorfish (Seattle, Wash.), will present, "The Changing Role of Email."

"We're thrilled to present such esteemed individuals at this year's Summit," says Matt Wilson, MIMA President. "They are widely renowned in the interactive marketing industry, and promise to educate as much as they will entertain. That's what makes the Summit unique -- it's the kind of full day conference people actually love to attend."

To register for the Summit, please visit http://www.mimasummit.org/registration.php. Attendance is limited and MIMA encourages interested attendees to save the date and register early. Visit the MIMA Media Room at http://mima.mediaroom.com for additional details, connections to speaker bios and interviews, or to or subscribe to receive news alerts via e-mail or RSS. Follow the MIMA Summit on Twitter at http://twitter.com/mimasummit.

The 2008 MIMA Summit is sponsored by Larkin Hoffman Attorneys with press support and wire distribution provided by communication partner, PR Newswire.

About MIMA

Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) (http://www.mima.org/) is a networking and career development forum for interactive marketing professionals. Members come from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. At MIMA, we educate and partner with our members and guests, to elevate the quality of interactive marketing locally and nationally.

     Calendar Announcement:

     Minnesota Interactive Marketing Association's Annual Summit

     October 1, 2008 at 7:45 a.m.

     The Depot, Minneapolis
     225 Third Avenue South, Minneapolis

     More Information:
     [email protected]

SOURCE Minnesota Interactive Marketing Association

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