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iPhone Developer: Press Release

Netbiscuits and Ogilvy Develop Mobile Site for IBM

IBM's vision on Smarter Cities now accessible from anywhere, anyplace through any device

Wireless Technology on Ulitzer

Netbiscuits, a leading B2B software service for the creation and operation of mobile websites, announced today that Ogilvy, one of the world's largest marketing and communications networks, uses their award winning mobile publishing platform to set up the IBM Smarter Cities mobile site.

The new IBM mobile portal, created by Ogilvy Paris, will be serving the UK, Italy, France and Germany and is designed to provide a wireless destination where public sector leaders, C-suites, as well as broader citizens, can discover IBM's vision of Smarter Cities – part of IBM’s Smarter Planet agenda.

By 2050, 70% of the world’s population will live in cities, giving them an ever greater influence in shaping the future of our planet. The Smarter Cities mobile site shows how smart cities can become more efficient, productive and improve citizens’ lives by addressing key topics such as transportation, public safety, sustainability, healthcare, development, and education. The site will contain interactive features such as video gallery and map views of existing smarter cities, as well as the possibility to directly connect to IBM. Thanks to Netbiscuits the content is specially prepared for and formatted to be viewed from anywhere, anyplace through any mobile device.

As one of the world's largest marketing and communications networks, Ogilvy has been stewarding IBM brand as the creative agency offering integrated communication strategy in approximately 74 countries around the world. By end of 2008, IBM launched its leadership agenda - Building a Smarter Planet which lays out how we can bring a new level of intelligence to how the world works.

About Netbiscuits
Netbiscuits operates the world’s leading B2B web software platform for the creation, operation and monetization of mobile websites. Customers are Yahoo and eBay, media companies like MTV, 3TV Malaysia, and RTL as well as international agencies like Ogilvy, Razorfish, and Isobar. Globally Netbiscuits delivers more than 1.5 billion mobile page impressions every month. Founded in 2000, the company has 85 employees in Germany, the USA, and Singapore.

The award winning Netbiscuits platform is available as a web-based software service. At www.netbiscuits.com all tools, interfaces and mobile enabling technologies are provided to develop, publish, monitor, and monetize professional mobile web services. By using Netbiscuits, media companies, agencies, retailers, brand owners, developers, and service providers achieve a faster path to profit from their mobile Internet programs.

In 2009 Netbiscuits won the internationally accepted ME Award for the "Best Mobile Publishing Platform," the company found its way into the "Deloitte Technology Fast 50" and the management team was among the finalists of Ernst & Young’s "Entrepreneur of the Year."

More Stories By Lars Hartkopf

Digital marketing professional with 10+ years experience in shaping B2B SaaS platforms via relevant content, outstanding product experiences and great customer success management.

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